6 SEO rules not to forget

Jessica Wight

6 SEO rules not to forget

SEO is a long-term process. You can’t achieve much in day one, but planning and working on it day after day will pay back. You need to be aware of any new trends and deal with it ethically so that you are always on top of it. The SEO boom that happened not long ago managed what now are considered old fashioned tactics, which definitely don’t achieve the same results as before. So, what should you do in order to not be left behind and give your piece of tart to your competitors?

1. SEO takes time, long time.

Patience is the main skill you need in SEO. Your efforts will not show out in a week or two. Usually it can take one year to get where you want. But once you are there, it will be worthwhile. Also, t requires constant attention and work, not only your work but the whole company’s work. Everything is interrelated, so every department needs to have something to do with your SEO strategies. In this terms, as you might already know, SEO is not only something that you do with your web site (this is one of the trends that worked years ago), but also in social, link building, authority, etc.

2. SEO implies constant change.

If marketing already is in constant change, only imagine what happens in the interrelated digital world. Because of the channel and its dependent nature, SEO is always changing depending on the competitors, search engine changes, trend changes or even feedback. This means that you need to know a lot of SEO but also develop a deep knowledge about the context.

3. Your Search Engine Ranking will change.

Because of constant change, whatever you achieve in Google is not permanent. While you are pouring the champagne, your page might be dropping its position. You never know when algorithms can change or what can happen with a little change from your side. Be alert, check and re-check.

4. A little mistake can make big harm.

Following on from before, a little change from your side can change big things. A meta tag, a change in your headline or in that link, anything, everything, is due to change the information you are sending. So, only experts can manage changes in your site, even the tiny ones, if you want to make sure that they are not mistakes but additions to your SEO efforts.

5. Online and Offline Marketing are not separate entities.

It is not enough continuing with your traditional marketing efforts and adding a digital marketing strategy. It is not enough managing your social media and online presence by your new tech & savy team. You need to combine both form scratch. Anything that happens offline will have a repercussion online and vice versa, and what is the most important here: not only from your side but also from anyone else “out there”. It is OK to have two teams, but they need to work together. General strategies need to be established as a combination of both worlds. Because they are part of the same world.

6. The choice of you Content Management System is as important as hiring a new manager.

The Content Management System that you are using is your main tool to publish, edit and modify all of your content: web and blog. And in a digital world in which content is increasing its importance every day, this is a tool with which you can’t go wrong. WordPress and Drupal are both very well known PHP CMS, but there are many options out there and choosing the right one for you requires a deep study. The best one will not be the one with best colours, pictures or easier to use at a first sight. Also, changing CMS can damage the architecture of your site, change your ranking or alter your URL structure. Remember what we said about little changes? Well, this is a big one.

Many (most) of the Content Management Systems promote themselves as search engine friendly and with many SEO possibilities, but this is something that is now taken for granted. It only means that they have the basic SEO features that allow you to adjust title tags, meta descriptions, meta keywords, friendly URLs, breadcrumbs, etc. Also, there are many plugins to improve this. Whenever changing CMS, a SEO consultant needs to take the lead along with the IT and design team. SEO is important, but you can’t forget about user experience. It doesn’t give you money to appear first in Google but to convert your visitors in clients.